3 things we prioritise when designing clothes

When designing a new garment, we always make sure we tick three big boxes: comfort, functionality and sustainability. 🌎

As outdoor fanatics ourselves, we’re always coming up with, what we think, are awesome ideas for new garments, but if it’s not possible to make it sustainable or super comfy… why make it?

We love our planet, and we love being comfortable - so if our clothes can’t appeal to those points then we’ll never make it! And of course if something isn’t functional then we definitely wouldn’t make it.

We don’t take sustainable lightly! We make sure from start to finish our products are responsible and low-impact. From our choice & sourcing of materials to manufacturing in our solar powered facility! 🌞

When designing a new style, or even tweaking an existing product - we do so for longevity, not landfill - we’re not about fast fashion here! (🤮)

We create timeless designs that can be worn consistently through the years. ❤

You can get stuck in on our Sustainability Page to learn more, which includes a breakdown of the materials we use across our garments.

If you’ve ever been scrambling or hiking in the wrong trousers, then you definitely get it! If not, we’d never wish it upon you! 😘

We obsess (it’s a healthy obsession, promise!) over how our garments feel & move in motion, from our elasticated waistbands to our stretchy, breathable fabrics… we want to understand exactly how the fibres stretch and where the stress points are.

It’s all about giving you freedom! Freedom of movement, of focus, of just being outside without fuss.

We test our products by taking them outdoors and putting them through the paces, because if it’s not good enough for our own adventures, it’s not good enough for yours. ⛰ 🚶‍♂️ 🧗‍♀️

Comfort shouldn’t be a luxury - so we don’t treat it like one!

Whether you’re outdoors pulling on granite, or grabbing the standard iced matcha latte with oat milk and vanilla syrup (great… now I’m gonna need to run to a cafe! 😅), your clothes should work with you—not against you.

That’s why every seam and stitch in our designs has reason and thought behind it. Reinforced stress points, articulated knees, and clever storage are designed to be exactly where needed!

Our pieces aren’t just made for performance—they’re built for real life. The transition from crag to café should be effortless.

A simple addition of an extra side pocket can make all the difference when you're out and about! LIke the sidepocket on our Johnson trouser - perfect for holding brushes or snacks!

Everything we’ve talked about; sustainability, comfort, and functionality comes to life in our new Spring/Summer 2025 collection.

These pieces are the result of countless design iterations, fabric trials, and field testing sessions in the wild.

We’ve created reinforced trousers built for cragging, leggings that breathe with you, and jeans that will never hold you back.

Every item reflects our love for the outdoors and our belief that great gear should tread lightly on the environment.

Explore the collection and see how it feels when purpose meets performance.