We're bringing another purpose to

Each year we donate profits from Black Friday weekend to causes we believe in.

As part of the 3RD ROCK Inclusivity Pledge we launched ClimbUnity, a non-profit initiative that aims to increase diversity within the climbing community.

In setting up the programme we recognised a lack of diversity not only in the participants of climbing, but in the coaches available too. To help address that we'll be donating a portion of our profit from this weekend’s sales towards a fund supporting climbers of colour to gain coaching qualifications.

So, if you shop this weekend you can feel comfortable that you're giving something back.