Sustainable and organic jeans for £29

What's the catch?

Shopping fast fashion is easy. And it's cheap.

Money is tight for all of us and we still need to wear clothes. Whilst we may all want to help the world and live more sustainably, when it comes down to it, spending £30 on a pair of jeans is simply cheaper spending £86.

We weigh up the long-term impact on the planet with our bank balance, and bank balance nearly always wins. Even if we know fast fashion will break quickly and need to be replaced, what matters is how much money we have right now.

At 3RD ROCK we think this is a shame. So what if we could make the choice to be sustainable an easier one?

Because we believe once people try sustainable fashion, they will realise the benefit. And the stats back us up.

Over 50%

of people say price is their main consideration when shopping

Less than 7%

of people say sustainability is a concern when they are shopping

49% of people

say they would be willing to only shop from sustainable fashion brands

43% of people

say they have made sustainable changes and stuck with them

Source: YouGov, Public Attitudes towards sustainability in the UK, March 2023. Read it online.

What is the true cost of making denim?Text


Materials. Organic cotton costs about 30% more than regular cotton, and we make sure the quality is good.


Labour. Making sure that whoever makes your clothing is paid a decent wage, and have good working conditions.


Tax. Of course we have to pay this.


Shipping. We get most of our products delivered to us by boat, which takes longer but is more eco-friendly than flying it in.


Operating costs. Paying the staff at 3RD ROCK, keeping the lights turned on, and paying for storage and delivery.



A pair of 3RD ROCK jeans costs around £86, and you can see where the money goes. If you are spending £30 on a pair of jeans, then someone in that list of payments is missing out.

Is it poor quality fabric? Low wages for the workers?

More likely a combination of choices along the line which save money but do some other kind of damage.

The cost isn't all about money

The fashion industry accounts for about 10% of all carbon emissions: more than international flights and the maritime industry combined.

93 billion cubic metres of water are used by the fashion industry each year: enough for 5 million people

20% of global water pollution comes from the fashion industry

We think this needs to change, and we know how to.

The water we use in our dying process is recycled and reused. Our eco-dyes don't pollute the environment, and we guarantee zero pollution as part of our denim process. We don't use bleach, PP spray, or pumice. All our denims and cottons are made from GOTS (Global Organic Textile Standard) certified organic cotton.

Overall our denim production process saves 95% water, 40% energy, and 90% chemicals.

Meet our denim range

GAIA: comfort fit, high-waist jeans

MARPLE: skinny leg, 100% recycled

MERCURY: relaxed fit to the leg

FITZ: skinny leg cut for men

Let's make a change

We want people to switch over to sustainable and ethical fashion.

It reduces the environmental impact on the planet during the production process.

Paying fair wages to workers means they have a better standard of living.

Buying clothes that last longer than disposable fast fashion means you don't have to buy so often, helping your bank balance and the planet's climate.

That's why we're offering our denim for £29. So that more people can give it a chance.

Are these prices sustainable? Absolutely not.

Is it a short term pain we are willing to take to get people involved? Most definitely.

Join us in our mission to make fashion more sustainable and ethical.