What's the catch?
Shopping fast fashion is easy. And it's cheap.
Money is tight for all of us and we still need to wear clothes. Whilst we may all want to help the world and live more sustainably, when it comes down to it, spending £30 on a pair of jeans is simply cheaper spending £86.
We weigh up the long-term impact on the planet with our bank balance, and bank balance nearly always wins. Even if we know fast fashion will break quickly and need to be replaced, what matters is how much money we have right now.
At 3RD ROCK we think this is a shame. So what if we could make the choice to be sustainable an easier one?
Because we believe once people try sustainable fashion, they will realise the benefit. And the stats back us up.