Feb 26, 2024
Welcome to Sustainably 3RD ROCK
At 3RD ROCK, sustainability isn't just another box to tick; it’s the essence of who we are, and our reason for being.
This initiative is our commitment to embedding sustainability deep within our core, reflecting in every piece we create for climbers, yogis, hikers, and outdoor lovers alike. With a focus on sustainable and ethical materials and practices, we’re not just designing activewear; we’re crafting a future where fashion and sustainability walk hand in hand.
Woven into the fabric of every piece we create. "Sustainably 3RD ROCK" is a testament to our unwavering commitment to the planet, an invitation to join us in redefining what it means to be truly sustainable in the world of fashion.
Why launch such a campaign, you might wonder? The answer is simple yet profound. In an era where our planet faces unprecedented challenges, from climate change to resource depletion, the need for action has never been more urgent. Fashion, as one of the most resource-intensive industries, has a pivotal role to play in this narrative of change. That's where we, and you, come in.
The EU's stepping up its game against greenwashing with new rules that mean businesses have to be totally upfront about their green creds. No more fibs or fluff about being eco-friendly without the proof to back it up. This is all about giving you the real deal on sustainability, so you can make informed choices without getting misled. It's a big win for transparency and our planet! Read more about the EU's war on greenwashing here.
Sustainably 3RD ROCK is about harnessing the power of community, innovation, and passion as well as increasing our transparency to make a tangible difference. It's about choosing activewear that doesn't just perform exceptionally but also respects the earth and its inhabitants. As we embark on this journey together, we invite you to dive deeper into what makes Sustainably 3RD ROCK not just a campaign, but a movement.
This mission is driven by the understanding that sustainability isn't just about using eco-friendly materials or ethical manufacturing processes; it's about fostering a deeper respect for the earth in everything we do. It's about recognizing that our outdoor adventures should leave no trace, that the places we explore, our planet and its inhabitants deserve our protection and care.
Our Five Pillars of Sustainability
Manufacturing
Ethical manufacturing is a cornerstone of the Sustainably 3RD ROCK mission, highlighting our dedication to not only transparency, but also to environmental stewardship and to the fair treatment and well-being of every individual involved in the creation of our activewear.
Witnessing first-hand the safe, respectful, and fair working conditions at our factories is a profound reminder of the human aspect of sustainability. It's about ensuring that every person in the supply chain is valued and treated with dignity. Sustainable fashion is as much about people as it is about the planet.
Materials
Equally pivotal to our mission is the commitment to using sustainable materials. The choice of fabrics, trims and processes not only determines the environmental footprint of a garment but also its performance and longevity. Our journey into sustainable fashion has taught us the importance of materials; like organic cotton, which uses far less water and is grown without harmful chemicals, or recycled polyester, which helps reduce plastic waste.
These materials are not just a statement of eco-friendliness; they represent a shift towards a circular economy where nothing is wasted, and everything has value. Wearing our recycled fleece on chilly mornings is a constant reminder of the potential that lies in reimagining waste as a resource.
Design
Designing with purpose goes beyond aesthetics; it's about creating activewear that meets the needs of the adventurous while minimising environmental impact. Each piece we’ve created has been a testament to thoughtful design, combining functionality with eco-consciousness. It's in the details: the durability that reduces the need for frequent replacements, the versatility that caters to a range of activities, and the simplicity that transcends fleeting fashion trends.
Take, for instance, the resilience built into our Alex zip. If your Alex zip does eventually show signs of wear in many years time, our innovative design and construction approach ensures it can be easily taken out by a seamstress to be replaced. This is in stark contrast to many other zips that would require deconstructing the whole garment for replacement, making it a far less sustainable option. It’s these thoughtful considerations in design that exemplify our commitment to durability and repairability, further reducing the environmental footprint of our garments.
This approach to design has taught us that true sustainability considers the entire lifecycle of a garment, from conception to eventual disposal. It's a philosophy that challenges us to rethink how we define style and function in harmony with nature. Our focus on making garments that are not only durable and versatile but also repairable, underscores our dedication to a future where fashion and sustainability are inextricably linked.
Using Guppy bags when laundering helps reduce microplastic solution. Get yours here.
Care
Sustainability doesn't end with the purchase; it extends into how we care for our garments. The Sustainably 3RD ROCK campaign emphasises the importance of care and longevity, encouraging practices that extend the life of our activewear. From washing in cold water to air-drying, and doing your own repairs, these simple steps not only save energy but also extend the garment’s life..
Learning the impact of each wash and dry cycle has underscored the role of care in sustainability, revealing how maintenance can be an act of environmental responsibility.
Circularity
Finally, embracing circularity means acknowledging that every garment has a life beyond its use. Our commitment to recycling and circular fashion aims to close the loop, ensuring that when a piece of activewear reaches the end of its life, it doesn't end up in a landfill.
This pillar of sustainability views every garment as part of a larger ecosystem, one where everything has a place and purpose, and nothing is ever truly discarded ensuring that garments live multiple lives.
Together, these five pillars form the foundation of Sustainably 3RD ROCK, guiding us towards a future where sustainability is not an option but a necessity. As we continue on this path, each step forward is a step towards a more sustainable world, inspired by the beauty of the planet we strive to protect.
As we delve deeper into the essence of "Sustainably 3RD ROCK," it becomes evident that our commitment extends beyond the fabrics we choose or the designs we create. It's about fostering a community of like-minded individuals who share a passion for the outdoors and a dedication to preserving it. This sense of collective responsibility and action is what truly powers our mission forward.
Our paper packaging & tape - did you know paper can be recycled up to 7 times?
Looking Forward: Our Vision for the Future
The vision that drives "Sustainably 3RD ROCK" forward is one of hope and resilience. It's a vision where the fashion industry operates in harmony with the environment, where sustainability is woven into the fabric of our society. We dream of a world where our natural playgrounds are preserved for future generations to explore and enjoy, a world where every person involved in the creation of our clothing is treated with respect and dignity.
This vision is ambitious, but it's within our reach. With every new collection, every sustainability initiative, and every community event, we're moving closer to making this dream a reality. The journey ahead is filled with challenges, but it's also brimming with possibilities. As we continue to innovate and push the boundaries of what's possible in sustainable fashion, we remain guided by the principles that founded Sustainably 3RD ROCK.
Reflecting on Our Impact
The journey of "Sustainably 3RD ROCK" has been one of profound learning and growth, both for our brand and for the community that surrounds it. We've seen firsthand the difference that sustainable practices can make, from conserving resources to reducing waste and promoting ethical labour practices.
Each piece of activewear we produce, and each choice we make, is a testament to our commitment to the planet. The impact of these choices has been tangible, from the reduced environmental footprint of our wardrobes to the deeper connection we can feel with the natural world. It's a reminder that sustainability is not just a series of actions but a way of life.
A Call to Action
As we reflect on our journey and look towards the future, we're reminded that the success of "Sustainably 3RD ROCK" depends not just on us, but on each and every one of you. Sustainability is a collective endeavour, and it's through our shared commitment that we can enact lasting change.
I invite you to join us in this mission, to take up the mantle of sustainability in your own life. Whether it's by choosing eco-friendly activewear, adopting more sustainable practices in your daily routine, or advocating for environmental conservation, every action counts. Together, we can create a ripple effect that transforms the fashion industry and safeguards our planet for generations to come.
As we wrap up our exploration of "Sustainably 3RD ROCK," it's clear that the journey towards sustainability is both a personal and collective endeavour. It's a path paved with choices, each one a step towards a more sustainable and just world. But how do you fit into this narrative? How can you, as an individual, contribute to the change we're striving to make?
First and foremost, embracing sustainable choices in your daily life can have a profound impact. Whether it's choosing activewear made from eco-friendly materials, supporting brands that prioritise ethical manufacturing, or adopting habits that reduce your environmental footprint, every decision matters.
Sustainably 3RD ROCK is about more than just clothing; it's about building a community of passionate individuals who are dedicated to making a difference. Participate in events, whether online or in person, that focus on sustainability in fashion and beyond. Engage in conversations, share your insights, and listen to others. It's through this collective exchange of ideas and experiences that we can learn, grow, and drive meaningful change.
Finally, being a part of Sustainably 3RD ROCK means being a force for good in the world. Advocate for environmental conservation, support initiatives that aim to reduce waste and pollution, and encourage those around you to think critically about their impact on the planet. Together, we have the power to shape a sustainable future, not just for the fashion industry but for our global community
Sustainably 3RD ROCK is more than a campaign; it's a reflection of our deepest values and our commitment to the planet. As we move forward, let's carry the lessons we've learned and the inspiration we've gained into every aspect of our lives. Let's continue to push the boundaries of what's possible, to innovate, and to inspire. The path to sustainability is a journey we undertake together, and each step, no matter how small, is a step towards a brighter, greener future.
