Sustainability
Jan 14, 2024
Sustainable activewear: How outdoor kit has changed through the years
Nowadays we've got access to countless brands offering a variety of specialised mountaineering and climbing gear, but it wasn't always this way.
Early mountaineers, who often engaged in alpine pursuits for scientific exploration or local cultural reasons rather than recreational purposes, wore practical clothing suited to the harsh mountain environments.
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Oct 9, 2023
Stretchy and sustainable. This is the future of denim jeans.
Denim has stood the test of time, it’s a fantastic fabric: durable, stylish, versatile. But denim production is damaging the environment. And why is it so hard to find jeans that are actually comfy? If you’re on the hunt for jeans that are sustainable ✅ super stretchy ✅ and comfy ✅ you’re in the right place.
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Mar 29, 2021
Organic Cotton: The Foundation of our Collection
Since the introduction of the purchasing category ‘organic’ in the 1940s, there’s been an ...
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Sep 28, 2020
The Real Cost of Sustainable Fashion
Have you ever wondered how the prices of your favourite tops and trousers are decided? Are we paying too littl...
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Mar 20, 2020
How To Be A Sustainable Climber
Sustainability is a topic close to our hearts. 3RD ROCK was founded in 2010 to create the kind of sustaina...
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Apr 25, 2019
Who Made Our Clothes?
#WhoMadeMyClothes
Clothing comes from a hand and a thread and we want to share with you - do you know where your cl...
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May 3, 2018
Recycled Italian Carpets
One of the oldest verses idolising forerunners of yogins perhaps three thousand years ago tells of long-haired ascetics clad only in wind and dirty red rags (Ṛgveda 10.137.2, Doniger, 2005). Stepping across time, culture and geography, today’s idolisation occurs not through Sanskrit verse but film, photo and social media adoration of the lithe, female, white, slim, young, body-beautiful. This body is today clad – again scantily – in the ubiquitous yoga leggings.
The yoga community nurtures a craving and revulsion towards such leggings – and the whole associated health and holistic lifestyle paraphernalia that comes with them.
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