We felt that our logo needed to reflect our identity, our source, our ethos and why our products are so special.
Three circles = Three planets aligned. The biggest circle represent our planet, Earth, the 3rd "Rock" away from the sun. Our Planet, Our Playground, and Us.
The lines that make the circles are flowing, intertwined and never ending which conveys the fact that all things are interlinked, our choices, our actions, our impact. Keep it green, clean, healthy, fair and sustainable.
The flow and endless movement of the lines reflects what's important in our clothing - Freedom of movement, comfort, durability and sustainability.
The 3RD ROCK logo represents us and our commitment to our planet and it's people.