Podcast: Jessica Talks to ReddyYeti

Matt Dello Buono from ReddyYeti sits down with 3RD ROCK founder Jessica Mor. 3RD ROCK makes expertly made activewear while challenging the limits on sustainable manufacturing in the fashion and apparel space.

3RD ROCK Founder & Designer Jessica Mor

Words by Matt of ReddyYeti

There’s no question that 3RD ROCK’s apparel and activewear is awesome but, beyond the surface of their products is where the magic really happens. What started as a way to make better, more comfortable, and eco-friendly apparel quickly grew into something a little more. It’s easy to label yourself as a do-good company by donating some funds to an organization and calling it a day; however, 3RD Rock goes above and beyond to create sustainable products while doing what they can to make the climbing space much more inclusive.

In this episode of Built On Passion Jessica Mor shares how she jumped from the fashion world to the climbing industry, her approach for developing functional garments and sustainability, opening up climbing for as many people as possible, and the “How” and “Why” behind 3RD ROCK.

Have an opinion? We want to hear it! Join the conversation and leave a comment, check out the show notes, and get all the links mentioned in this episode below

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Key Points From This Episode:

  • A brief introduction to today’s guest, Jessica Mor of 3RD ROCK!

  • What Jessica learned about sustainability in her transition from biology to fashion.

  • Creating multifunctional activewear while also “bringing the fun back” to climbing apparel.

  • Find out how Jessica developed her technical pattern-cutting knowledge.

  • Some insight into the research and development behind sourcing fabrics for 3RD ROCK.

  • The challenges of developing sustainable processes throughout the lifespan of the business.

  • Jessica’s mission to leave the smallest footprint possible and how she quantifies that.

  • The role that consumers play in forcing brands to be more sustainable.

  • Why the sustainable way isn’t always the easiest way; but it’s the right way!

  • Learn more about how Jessica hopes to expand the 3RD ROCK brand.

  • The ways that the pandemic has influenced consumer tastes for more comfortable clothing.

  • How 3RD ROCK engages with the climbing community to create a more inclusive space.

  • How Jessica believes climbing can help people struggling with mental health issues.

  • Jessica’s advice for entrepreneurs who want to give back: have someone in your business that is dedicated to driving initiatives forward.


Top 3RD ROCK Picks


Links From This Episode:


Watch: 3RD ROCK ReddyYeti Spotlight



Thanks for reading. We're 3RD ROCK. We design and manufacture sustainable climbing clothes & activewear that's made to move and made to last. Using recycled ocean plastic, organic cotton and upcycled materials, we're making items that help protect the very environments we depends on for our adventures.

 

We've been awarded "Most Ethical Climbing Brand" by the Ethical Consumer trade bodybeating out Black Diamond, Prana and even Patagonia!

 

It's our way of saying "no" to fast fashion, "yes" to protecting the climate and "absolutely" to a life spent outdoors.


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